How to Sell Rubs and Seasonings – My First Farmers Market Experience

Sell Rubs and Seasonings

June 5th was my first Farmer's market and my first attempt at selling rubs and seasonings. I put in a few long days in prior to the event to get enough stock ready, to plan the table and set up, and run around getting everything I needed. I set up at Terra Square, home to the Hudsonville Farmer's Market, and got ready to "sell my wares"!

The event went pretty much as I expected. The attendance was decent for our little farmer's market and I was pleased with the response and the sales. Although my wife (and others) have encouraged me to go to some larger local markets, I am not ready. Figuring out production, tweaking everything on a smaller basis will get me comfortable before I think about anything else. Besides that, I love Hudsonville and want to support and help our local market first.

In my previous industry I and my team did lots of trade shows, as vendors as well as attendees. A farmer's market is not unlike a trade show and engaging, conversing with and educating attendees is a familiar thing to me. I enjoy engaging with people and hope to see over time how I can serve people with my products. I also look forward to feedback and more ideas about what people want and if I can create it for them.

As a side note, I am so very pleased with how the product labels look (thanks Advantage Labels). Of course, the most important aspect of what I sell is the quality of what is inside the jar, but people see the product and purchase based on a couple of things, labeling being one of them. Of course, if a person tries my product and loves it, hopefully they tell others and the buzz begins to grow based on what it tastes like, not what the label looks like!

This week, June 12th, will be week 2 and I am excited for it!

See you there.

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